What is broken
Your grade out of 100, the five systems underneath it, and the single leak costing you the most. Ranked, not dumped — a list of forty things is a way of telling you nothing.
Most sites are graded on how many people arrive. This one is graded on what happens to the people who already did — whether they can hand you the job, whether you can prove you deserve it, and whether anything on your site is counting.
A scan that hands you thirty-seven problems has moved the work onto your desk. This one is built to answer the four questions an owner actually asks before spending money again.
Your grade out of 100, the five systems underneath it, and the single leak costing you the most. Ranked, not dumped — a list of forty things is a way of telling you nothing.
Four numbers you already know turn every gap into an annual figure. Each line shows its own arithmetic, so you can argue with the rate instead of the total.
Which calls, forms and bookings arrive with no source attached — and which of your results simply cannot be traced today, no matter who you ask.
A written definition of a qualified enquiry, a baseline, and the eleven questions any vendor should be able to answer on the call.
Also included: the recovery calculator with your own numbers in it, the vendor accountability checklist, and a free re-grade in thirty days that runs the same checks so the work either shows up or it does not.
Each system carries a fixed weight. Tracking Truth is the heaviest because when it is broken every other number you own is fiction — including the ones you use to decide what to spend.
Whether your site actually records the leads it produces, so the numbers you make decisions from are real ones.
Whether someone who is ready to hire you can hand you the job in one obvious step, on a phone, without hunting for it.
Whether a stranger can see in seconds that people nearby already trusted you with this work and were glad they did.
Whether a visitor can tell what you do, where you do it, and what it costs to get started without reading the page twice.
Whether your site makes a promise about how fast a real person gets back to a new lead, and gives that lead a way to reach you after hours.
A free scan reads your public pages. It cannot open your analytics, your CRM, or your phone log — so it never guesses what share of your leads arrive untracked or how quickly anyone replies. Those findings appear in your report as named, empty slots with the system that would fill them. No invented numbers, ever.
Every figure in your report is stamped with one of three labels. The third one is the important one, because it is where we say what we do not know.
Read directly out of the markup we fetched. Every one carries the exact tag, link or element it came from, so anyone can check it without taking our word for anything.
“0 of 4 tel: links have a click handler”
Built only from the four figures you supply, never from an industry average dressed up as your result. The formula is printed beside the number every time it appears.
“80 leads × 12 × 30% close × $6,000 × 1.4%”
Requires your analytics, CRM or call log. A free scan of a public site cannot reach any of them, so these arrive as named, empty slots — the question stated, the answer withheld.
“Share of calls with a tracking number — locked”
A report that will not invent a number is also a report that cannot flatter you. Some of these come back worse than owners expect. That is the point of running it before you commission anything.
“Works on day one” is a claim worth defining, because most rebuilds do not. It means the site is measurable, reachable and answerable the morning the domain switches — not after a three-month tail of fixes you pay for separately.
Call tracking, form events and source capture go in during the build. The usual order is backwards: launch, then discover in month three that nothing was counting.
Forms actually submit, numbers actually dial, bookings actually book — checked on a real handset before the domain moves, not assumed because the page rendered.
Most service enquiries start on a phone held one-handed. Tap targets, a thumb-reachable call button and a form short enough to finish at a kitchen table.
A page per service and per area you serve, written for the job someone is trying to hire you for, not a single Services page listing nine things.
Reviews and job photos sit beside the button, not on a testimonials page nobody reaches. Placement beats volume every time.
What the old site produced, written down before anything changes. Without it, month one has nothing to be compared against and every claim afterwards is unfalsifiable.
Every site we build comes with a workspace you own. Ask for a change, watch it appear in a private draft, and push it live when you are happy — without a ticket, a retainer call, or a two-week wait for someone to change a phone number.
“Make the headline more direct.” “Put financing under the button.” You see it applied to your own site immediately, and nobody else does.
The change becomes a real build. Does it compile, do the links resolve, do the forms submit, is the page title there, did anything important disappear — before it can go anywhere near your domain.
The exact version you approved is promoted to your live domain. Not rebuilt, not re-generated — the same one you just looked at.
The previous version is always one press away. Publishing stops being the decision you put off until Friday afternoon.
A surprising amount of this industry runs on making departure expensive. The domain sits in the agency’s account, the analytics belong to someone else, and the tracking numbers stop working the week you cancel.
Registered to you, controlled by you. We connect hosting to it while you are a client. Nobody has ever had to ask us for their own domain back, and nobody will.
Analytics property, tag manager, call tracking numbers — created under your account, not ours. That is the difference between measurement and a hostage.
Your content, your leads, your history. If you end it, you keep the site and the numbers that prove what it did.
Worth being straight about the shape of this. There are three steps, each one answers something the last could not, and you only take the next if the last one gave you a reason to.
Observed + Estimated
An automated read of your public pages, plus a financial model built from four numbers you supply. Runs in about ninety seconds and installs nothing.
Connected + human-reviewed
We connect the systems a scan cannot reach and a person reads them. This is where the locked half of your report gets filled in with real figures.
Built + tracked + proven
The build itself: pages, conversion paths, attribution and the workspace. No implementation fee upfront, and the exact terms that apply once the agreed result is hit are signed before any work starts.
The report is not a trial that expires into a sales call. Plenty of people run it, fix the three things it names, re-grade in a month and never speak to us. That is a fine outcome and the tool is built for it.
These ship inside your report. Read one aloud on your next call. If the answer takes longer than a sentence, or arrives as a screenshot of a dashboard, mark it unanswered.
They work just as well pointed at us.
Show me one booked job and trace it back to the ad that produced it.
How many of our phone calls last month had a tracking number attached?
Which number on the monthly report is measured, and which is modelled?
How many required fields are on our quote form, and why each one?
If we ended this contract today, what do we keep?
Six more on attribution, reporting and account ownership arrive with your report, each with the answer a straight vendor gives.
One field, about ninety seconds, and a grade you can act on before you commission anything else. No email until you want the full report, and no call unless you ask for one.